Job Title. The Power of Thumbs
Client. St George
Agency. Saatchi & Saatchi
Executive Creative Director. Mike Spirkovski
Art Director. Pierre-Antione Gilles
Agency Producer. Tamsin Shaw
Account Manager. Suze Leddin
Photographer. Toby Burrows
Stylist. Ali Griffiths
Photographers Agent. Mark Sterne


This little guy was created for St George Bank’s Everyday Banking Campaign. Tiny little clothing assets were hand modelled, photographed, then integrated in post with the Thumb “face”. The hair and moustache were comped in and the facial features and tattoo were added in Photoshop. The thumb print detail was enhanced and subtle glare was added to complete the image.