Job Title. Share The Road
Client. Motor Accident Commission
Agency. kwp! Adelaide
Project Manager. Georgie Toole
Creative Director. James Richard
Art Director. Haylie Craig
Head of Art. Fiona Beauchamp
Strategist. David O’Loughlin
Group Account Director. Tristan Glover
Account Manager. Victoria Jaffer
Photographer Andreas Bommert
Producer. Grant Navin – Freeway Reps
CGI. Soviet Post
We collaborated tightly with Photographer Andreas Bommert ad CGI Studio Soviet Post to create this series of images for South Australia’s Motor Accident Commission.
Seperate elements were shot or 3D rendered, then combined to create the final compositions. The lettering on the road was created by hand in photoshop.