Credits
Job Title. Westpac Insurance
Client. Westpac
Agency. DDB
Creative Partner. Noah Regan
Creative Partner. Craig Bailey
Senior Art Director. Richard Apps
Agency Producer. Cushla Morton
Photographer. Steve Greenaway
Producer. Sarah Greenaway
Description
This fun Campaign for Westpac Insurance involved heavily retouching sill images for print. For various digital requirements, we then overlaid video elements to create Cinemagraphs – AKA short looping animations.
Wide and tall background plates were stitched together for various print layouts. Grading, aligning and masking the RAW video elements to match the still images was a challenging task – but we’re very happy with the end result.