Job Title. Hilux Superman
Client. Toyota
Agency. Saatchi & Saatchi
Creative Director. Steve Carlin
Writer. Steve May
Agency Producer. Mark Sterne
Art Buyer. Skye Houghton


The original wetsuit used on the talent looked pudgy and non-heroic so we recreated the torso and tech pattern in 3D. Proportions were enhanced, shadows were added to the ripped cloth and the Hilux type was created by hand. A final grade and atmospheric texture in the background really sells the final composition.