Job Title | Icon
Client | Qantas
Agency | BWM Dentsu
Photographer | Anna Pogossova
Head Of Art | Jon Foye
Producer | Simon Holdaway


This image is one from a campaign for Qantas. The arc shape symbolises a Qantas flights’s journey and highlights some of the products and services customers experience.

30+ elements were shot individually by Photographer Anna Pogossova to create a library of assets that the client could use in different combinations across various formats. Multiple versions of the backgrounds were created to cover all layouts from extra wide to extra tall. Shadows and multiple headphone cables were created in 3D.

We also illustrated a library of puffy clouds which could easily be moved and overlapped with other elements in layout.