Job Title. Diesel with Techron D
Client. Caltex
Agency. Y&R Singapore
Creative Director. Bruce Watt
Art Director. Boon Tan
Account Director. Pallavi Gupta
Photographer. Andreas Bommert
Producer. Red Cactus Asia


Caltex Diesel with Techron D. Make Light Work of Heavy Loads.

A simple, but effective visual twist to get across the idea that the extra power you get from Caltex Diesel with Techron, makes your load feel lighter. Created for a regional campaign across Asia Pacific.